2009:     Founder started his business with inception of a partnership firm named “ S J Auto Finance” with partnership of Mr.Dinesh Tanwar. Company was associated with ESSKAY Auto Finance Private Ltd. in form of DSA.

2010:     Company got an achievement to having association in form of Channel Business with “Kogta Financial India Ltd”. This was the starting to maintain the portfolio in channel business mode as business was done with 100% collection liabilities.              

2011:     Company achieved a milestone of 1 crore in a month of July 2011. It was the raising time, when company started to dream in Crore’s figure.

2012:     Founder incorporated a new company “SJ Finserve Private Ltd” and merged his earlier partnership firm in it. In parallel company has launched its new product “Two Wheeler Loan” In same year company got a new association in CB mode with “MAS Financial Services Ltd.”