Formerly in 2009, the company has incorporated in the name of S J Auto Finance. Company has started its business initially with Four Wheeler finance.

S J Auto Finance has taken a franchisee of Ess Kay Auto Finance Pvt. Ltd. In its association we learn to hold in market business in vehicle finance sector. It’s created a chain of customer with adding 270 numbers of customers.

In business expansions mode S J Auto Finance associated with a NBFC named Kogta Financial (I) Ltd and started its business in franchisee module. Company generate it’s trust and loyal to Kogta Financial (I) Ltd and started its business in guarantee based module.

In year 2012 founder has incorporated another company “S.J.Finserve Private Ltd.” under the provisions of The Companies Act, 1956. Then SJ Auto Finance got merged in “S.J.Finserve Private Ltd.”In same year company has introduced to its new product TWO WHEELER LOAN.

Since inception, the Company has grown with many folds from strength to strength and today we are one of the fastest growing Vehicle Finance Company in Rajasthan.