SJ Finance believes in transparency, ethics and focus on clients, following is the guiding philosophy of SJ Finance in carrying out its activities.

• Treat all customers with dignity and respect.
• Be totally transparent in all dealings.
• Strive to be a learning organization.
• Commitment to team excellence and employee happiness.
• Be single mindedly committed to the betterment of society
• Our clients are of paramount importance.
• Our Reputation must not be compromised.
• We care for our clients; we treat them as we wish to be treated.
• The quality of our services should be par excellence.
• We retain complete confidentiality and secrecy of our clients' financial affairs.
• We maintain the highest professional standards.